At 2AM PROJECT (“we,” “us,” or “our”), we respect your privacy and are committed to protecting the personal information you share with us through our website, mobile experience, online ordering pages, reservations, email signups, and other digital services.
This Privacy Policy explains what information we collect, how we use it, when we share it, and the choices you may have regarding your information.
1. Information We Collect
We may collect the following categories of information:
A. Information You Provide Directly
When you interact with us, you may provide information such as:
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Your name
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Email address
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Phone number
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Delivery or billing address
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Reservation details
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Order details
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Payment-related information
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Messages, feedback, or customer service inquiries
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Marketing preferences
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Any other information you choose to submit
B. Information Collected Automatically
When you visit our website, we may automatically collect certain information, including:
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IP address
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Browser type
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Device type
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Operating system
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Pages viewed
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Time spent on pages
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Referring website
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General location information derived from IP address
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Cookies and similar tracking technologies
C. Information from Third Parties
We may receive information from service providers and partners such as:
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Online ordering platforms
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Delivery partners
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Reservation platforms
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Payment processors
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Analytics providers
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Advertising partners
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Social media platforms
2. How We Use Your Information
We may use your information to:
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Process and fulfill orders
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Manage reservations and waitlists
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Communicate with you about your orders, reservations, or inquiries
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Provide customer support
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Send transactional messages
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Send promotional emails, text messages, or marketing communications where permitted by law
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Improve our website, menu offerings, services, and customer experience
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Understand website traffic and user behavior
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Detect, investigate, and prevent fraud or misuse
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Maintain the security of our website and systems
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Comply with legal obligations
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Enforce our terms, policies, and other rights
3. Cookies and Tracking Technologies
We may use cookies, pixels, analytics tools, and similar technologies to:
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Keep the website functioning properly
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Remember user preferences
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Measure traffic and site performance
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Understand how visitors use our site
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Support advertising and remarketing efforts
You can usually manage cookies through your browser settings. Please note that disabling cookies may affect how parts of the website function.
4. Online Orders, Payments, Reservations, and Third-Party Services
We may use third-party providers to support services such as:
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Online ordering
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Delivery
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Payment processing
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Reservation management
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Email or SMS marketing
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Website analytics
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Advertising and retargeting
When you place an order, make a reservation, or interact with a third-party tool embedded on or linked from our website, your information may be collected and processed by that third party under its own privacy policy and terms.
We encourage you to review the privacy policies of any third-party services you use through our website.
5. How We Share Information
We do not sell your personal information for money.
We may share your information with:
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Service providers that help us operate our business and website
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Payment processors
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Ordering, delivery, and reservation partners
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Marketing, analytics, and advertising providers
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Technology vendors and hosting providers
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Professional advisors such as lawyers, accountants, and insurers
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Government authorities or law enforcement when required by law
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A buyer or successor in connection with a merger, sale, financing, or acquisition involving our business
We may also share information when necessary to protect our rights, safety, property, customers, staff, or business operations.
6. Marketing Communications
If you sign up for marketing emails or text messages, we may send you updates about promotions, events, menu items, or other restaurant news.
You can opt out of marketing emails by clicking the unsubscribe link in the email.
You can opt out of text messages by replying STOP, if applicable.
Even if you opt out of marketing, we may still send transactional or service-related messages, such as messages about an order, reservation, or account-related issue.
7. Data Retention
We keep personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
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Provide services you request
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Maintain business and tax records
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Resolve disputes
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Enforce our agreements
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Comply with legal obligations
Retention periods may vary depending on the type of information and the reason we collected it.
8. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, or alteration.
However, no method of transmission over the internet or method of electronic storage is completely secure. Because of this, we cannot guarantee absolute security.
9. Your Choices and Rights
Depending on where you live, you may have certain privacy rights, which can include the right to:
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Request access to personal information we hold about you
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Request correction of inaccurate information
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Request deletion of certain personal information
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Opt out of certain marketing communications
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Appeal a privacy request decision where required by law
To make a privacy-related request, contact us using the information below. We may need to verify your identity before responding.
10. Children’s Privacy
Our website is not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 through our website.
If you believe a child has provided us with personal information, please contact us so we can review and delete it where appropriate.
11. Links to Other Websites
Our website may contain links to third-party websites, apps, or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing them with your information.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and revise the “Last Updated” date above.
Your continued use of our website after changes are posted means you accept the updated Privacy Policy, to the extent permitted by law.
